Accenture Gen AI Conference
AI innovation is a key differentiator for Accenture, setting it apart as a leader in applied artificial intelligence. AI-focussed clients are valuable partners for the company because they tend to come with higher project scopes and longer-term engagements compared to traditional consulting contacts.
In October, the company held a small conference with the goal of informing their clients and partners of the value Gen-AI. I helped create the name, branding and visual identity for this conference, the report and presentation that was given by Accenture leadership.
My first challenge was to encapsulate all the information into a simple catchy name.
'Generating Growth' does this in two words.
Not only does it describe the value of Gen-AI for the business, but it also implies a second layer of value should they choose to explore it with Accenture.
This also made choosing the visual identity of the project quite simple. We used Gen-AI to create branded wire-frame images depicting organic visuals of plants in growth. Then, using another AI tool, we animated these images for the presentation.
I am still waiting on a copy of the final presentation to show.
This is a snippet that was posted to social media.
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