Lidl's Halloween Costume
Lidl is their customer's gateway to a super spooky halloween.
So this October, the supermarket got all dressed up.
I worked with designers to create a SPOOKIFIED version of their SUPER brand guidelines.
Each hand-crafted letter features unique cracks and drips for a creepy gravestone effect.
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The pleasant halftones are replaced by sinister alternatives and we created ghost icons to replaces Lidl's stars. We also made creepy cartoons to hold products in place although they were probably already frozen with fear 😉.
Next, I wrote and directed two posessed Halloween radio ads.
The client decided the original recordings were a bit too spooky to show before 7pm.
So I compromised and re-recorded these two.
I also wrote 30 lines.
My work and guidelines were used to create assets for every level of the marketing funnel, from OOH to A0s, Instore, online, socials and magazines.
