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0% Alcohol, 100% Hydration
Heineken will position its zero percent beer as a sports beverage.
Coming Soon
Stay Tuned
Hydration Popups
New Product
Instant beer tablets and sold in the health aisle of major retailers.
TV
Our videos will focus comedically on athletes with a history of drinking, demonstrating that they are now hydrating with beer (true to their nature).
"Fans don't like that we let him drink beer."
We open on a waterboy filling the caddy bottles with water.
"...but how else are you supposed..."
The water boy proceeds to stand and open the ice box.
"...to keep Grealish hydrated?."
He grabs a bottle of Heineken 0.0 out of the box.
Waterboy walks out of the frame and the super appears.
Like this idea?
Let's grab a drink sometime.
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