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Skate the underground
We'll convert commuters into new customer with a guerilla experiential campaign.
On public
transport
We'll place branded vinyl skateboard stickers challenging
commuters to try their journey hands-free as a way to
experience skating.
TFL Takeover
Working with well known artists we'll create a special edition tube map
that points out all of the tube stations with nearby skate parks.
Skatepark installations
Santa Cruz will buy decommissioned carriages, placing them in larger parks as a rest area for tired and injured skaters.
Collectible stickers
Skaters LOVE their stickers so each carriage will have a station for visitors to collect unique designs by niche artists as well make their own. There will also be a vending machine for skate tools, wax and other necessities.
Boards
Finally, Santa Cruz will sell special TFL decks complete with built in oyster cards.
A pretty rad way to make Santa Cruz the official board of Londoners.
Coming Soon
Stay Tuned
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