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INSIGHT:
Londoners balance on the tube using the same skills as skaters.
STRATEGY:
Grow the London skate market by showing commuters that they already have what it takes to start skateboarding.
Execution:
Skate the Underground
We'll stick vinyls on the London Underground for people to 'skate'.
And make our very own Tube map, to help newbies find skate parks.
Where we'll put decommissioned carriages, giving skaters, old and new, a place to rest and get to know each other.
Each carriage will have a sticker station for visitors to collect these unique designs, along with special seats for 'injured' skaters.
Finally, we'll sell
TFL x Santa Cruz boards.
With built in oyster cards.
A pretty rad way to make Santa Cruz
the unofficial board of Londoners.
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