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INSIGHT:
Return flights from RyanAir are cheaper than fake tan.
STRATEGY:
Reposition the brand as the obvious choice not just of flights, but tanning as well.
PROPOSITION:
Cheaper than a faking it.
To target our audience directly, we'll create a fake tanning salon with the twist that you book flights instead of a tan.
Lastly, in pharmacies and retailers, we'll sell holiday vouchers next to fake tanning creams.
Still fancy wasting your hard earned cash on orange paint? Book a holiday instead.
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