Wooden Toys TV & Radio
 

The wooden toy event is a key differentiator for both Lidl and Aldi against other supermarkets. Wooden Toy buyers are valuable shoppers for Lidl, they have a higher receipt value than the average trip.

To maximize impact and showcase the full range, I developed a 20" TV spot complete with storyboard mockups including the wooden letters and blocks featured in the opening frame, alongside a punny radio advert.