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INSIGHT:
Dogs will do anything for food.
STRATEGY:
Show dogs taking care of the jobs their owners hate in order to get their preferred brand of kibble.
PROPOSITION:
They'll do Symply anything for Symply.
We'll also post videos, giving dogs the ability to talk making them sales-pups spreading our 'anything for filler-free' message.
And run a competition where dogs doing cool tricks get a free bag, leading to loads of UGC.
To raise more awareness, we'll even enter Battersea Park Dog Show and Krufts, but instead of basic obedience, our Symply Squad will perform filler-free feats like cleaning up toys or skateboarding.
All directed by a bag of Symply.
These events and a free training book alert people to a weekly giveaway, a bag to the coolest trick tagging us on social media.
Because, for 100% meat and veg, dogs will do literally anything!
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